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“Let my people go.”
That ancient cry from Moses is echoing once again — but this time, it’s not about escaping Pharaoh. It’s small creators, bloggers, and entrepreneurs — crying out to Google to let their traffic go.
In the era of AI Overviews and Search Generative Experience (SGE), many are waking up to an invisible revolution: websites losing traffic, creators getting buried, and Google quietly becoming both search engine and content kingpin.
Since Google rolled out its AI Overviews, creators have reported traffic drops of 30% to 60% overnight. Some bloggers have lost half their income in weeks. Entire niches travel blogs, recipe sites, health and finance blogs are seeing Google answer questions without sending anyone to their site.
It’s like setting a table... only to watch Google eat your meal and thank itself for the recipe.
📊 Recent Data Snapshot:
When you search for something now, Google often answers right in the search box using AI-generated summaries. No click required. No website visited. No ad viewed. No credit to the original creator.
Even worse? Google's AI trains on your content, then rewrites it — and keeps the traffic for itself.
This isn’t search. It’s suppression disguised as convenience.
We’re not giant corporations with billion-dollar SEO budgets. We’re Jamaican entrepreneurs, indie bloggers, YouTubers, recipe creators, wellness coaches — fighting for every click, every view, every share.
And now, that fight feels rigged.
When Google becomes the destination, creators become collateral damage.
This blog isn’t just a rant — it’s a rallying cry.
We’re asking Google to let our traffic go — before entire communities of creators vanish from the web.
Don’t let this blog vanish into the digital wilderness.
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Help us send a clear message: AI should amplify creators, not erase them.
Written by the Shop Sales Ja Team, Advocates for digital fairness, visibility, and creator survival in the Caribbean and beyond.
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